The New York City Health Department this week launched a new TV campaign as part of the Bloomberg Administration’s ongoing effort to curb rising abuse and overdoses from prescription painkillers. The 30-second spot underscores the serious health consequences of misusing these drugs, which are called opioids. These drugs are prescribed by doctors but when misused can lead to addiction or fatal overdose. The release of the ad follows the publication in December 2011 of Health Department guidance to physicians on how to prescribe these more carefully, and the formation of the Mayor’s Task Force on Prescription Painkiller Abuse, co-chaired by Depu ty Mayor Linda Gibbs and Chief Policy Advisor John Feinblatt.
Wednesday, May 30, 2012
New Health Department TV Spot Shows Dangers of Prescription Painkiller Misuse
The New York City Health Department this week launched a new TV campaign as part of the Bloomberg Administration’s ongoing effort to curb rising abuse and overdoses from prescription painkillers. The 30-second spot underscores the serious health consequences of misusing these drugs, which are called opioids. These drugs are prescribed by doctors but when misused can lead to addiction or fatal overdose. The release of the ad follows the publication in December 2011 of Health Department guidance to physicians on how to prescribe these more carefully, and the formation of the Mayor’s Task Force on Prescription Painkiller Abuse, co-chaired by Depu ty Mayor Linda Gibbs and Chief Policy Advisor John Feinblatt.
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