Number of sixth through twelfth grade students across the nation participating in this year’s Big Bowl Vote: More than 13,000 (and counting).
Number of participating states: 27 states.
*Please note: Due to weather-related issues in multiple states, the reporting deadline has been extended. The Drug-Free Action Alliance will post final results on their website.
Top 5 FAVORITE Commercials
Number of participating states: 27 states.
*Please note: Due to weather-related issues in multiple states, the reporting deadline has been extended. The Drug-Free Action Alliance will post final results on their website.
Top 5 FAVORITE Commercials
Middle School Students
1. Doritos – Time Machine
1. Doritos – Time Machine
2. Budweiser – Puppy Love
3. Doritos – Cowboy Kid
4. Audi – Doberhuahua
5. Budweiser – Hero’s Welcome
High School Students
1. Budweiser – Puppy Love
2. Doritos – Time Machine
3. Geico – Pig Gets Drivers License
4. Doritos - Cowboy
5. NFL – Jerry Ricecake
Top 5 Most RECALLED Commercials
Middle School Students
1. Doritos
2. Budweiser
3. Bud Light
4. Coca Cola
5. Pepsi
High School Students
1. Doritos
2. Budweiser
3. Bud Light
4. NFL
5. Coca Cola
(COLUMBUS, OH) - According to Nielsen, 112.2 million viewers tuned in for this year’s Super Bowl, making it the most-watched U.S. television broadcast in TV history. However, individuals, especially youth, tuned in for the commercials as much as they did for the game.
Sponsored by Drug Free Action Alliance, The Big Bowl Vote surveyed students and found that middle-school students ranked the Doritos’ “Time Machine” as their number one favorite commercial, tightly followed by Budweiser’s “Puppy Love.” High school students were also surveyed and results were similar with the Budweiser’s “Puppy Love” being the clear favorite over the number two favorite, Doritos’ “Time Machine.” When asked which brand products they remember being advertised during the Super Bowl, both middle school and high school students ranked Budweiser and Bud Light in the second and third position as the most remembered commercials.
“Looking at the results from the Big Bowl Vote, we see that the majority of these youth are watching the Super Bowl and we know they are being exposed to alcohol advertising,” said Drug Free Action Alliance Executive Director, Marcie Seidel. “Youth will continue to be flooded by this and other alcohol ads on their computers, televisions, billboards and radio.”
Research shows the negative impact alcohol advertising has on youth. The Center for Alcohol Marketing and Youth from the Bloomberg School of Medicine at John’s Hopkins quoted a national study from 2006 that showed that the greater exposure to alcohol advertising contributed to a rise in underage drinking.
According to the Pacific Institute of Research and Evaluation, underage drinking cost society $25.1 billion dollars in 2010 in lost work and medical costs. Also, youth drinking is a key factor in the three most common reasons for death among young people – homicide, suicide and unintentional injury.
The Big Bowl Vote is a simple, three-question, student questionnaire given Monday morning following the Super Bowl, where middle and high school students shared their thoughts on what advertisements they remember seeing and which commercial takes their top vote.
Drug Free Action Alliance is a non-profit organization providing leadership to promote safe and drug free communities throughout Ohio. Other programs and initiatives include Drug Free 24/7, Know!, Ohio Center for Coalition Excellence, Ohio College Initiative to Reduce High Risk Drinking and Ohio Youth Philanthropy Council. For more information on the Parents Who Host, Lose The Most: Don’t be a party to teenage drinking campaign, please visit www.
No comments:
Post a Comment